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You're standing in front of your Family and Friends prepared to make your dreams of a lifetime come true. It's at that moment that you are grateful that you have a professional guiding your ceremony. The Supreme Court has finally ruled upon this issue. Now is the time to plan your perfect LGBT Wedding. I have been performing Commitment Ceremonies since the beginning, and I am so pleased this has opened up for everyone to marry the one they Love. Contact Reverend Jacqui Weiks, Your LGBT Wedding Officiant
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LGBT Marketing: Transgender Underwear
As trans visibility increases, more companies are becoming aware of the unique challenges faced by trans men and women when it comes to choosing garments that reflect their gender identity. For trans people who haven’t begun the surgery process, finding underwear to tuck and bind can be a major hurdle: many of the options available are uncomfortable, ugly, or even unhealthy to wear for extended periods of time.
Luckily, the situation is starting to improve, and smart manufacturers, retailers, and marketers are realizing that providing high-quality, comfortable, and attractive underwear may be the “next big thing” in LGBT marketing as trans awareness within the community grows. With several businesses already popping up to provide options for trans underwear, it’s clear that this segment of LGBT marketing and retail is set to see some major growth in the coming years.
Transgender Underwear and Health
Compression garments have been around for years, but many trans people have had negative experiences with wearing body-shaping underwear for extended periods of time. Wearing form-shaping underwear that’s not designed for extended use can cause chafing, blood flow issues, or excessive pressure on nerves. In many cases, trans people develop alternative methods to achieve the body shapes they’re looking for, which can come with significant risks.
- DIY Solutions: On blogs, forums, and YouTube videos, trans people exchange tips and pointers for using off-the-shelf products to achieve more masculine or feminine shapes, along with short-term solutions for binding or “packing.”
- Painful and Risky: However, some of the solutions shared online come with unexpected health risks. Short-term or off-the-shelf solutions, which include painful methods like duct tape or ace bandages, can cause irritation, discomfort, another health issues.
- Lack of Access: Especially for young trans people, being unable to purchase gender-fluid underwear can present some hurdles: many undergarments specifically designed for trans people can only be purchased in adult stores, leaving young people with few options besides risky DIY solutions.
The health risks associated with trans underwear are more than physical: most trans people agree that underwear can play a major role in establishing a gender identity, and many have expressed anxiety about appearing in public as their correct gender. Having easy access to high-quality, comfortable undergarments can have both physical and mental health benefits for trans people who are not yet able to afford surgery.
LGBT Marketing: Small Businesses Taking the Lead
Across the country, several small companies are leading the way in producing and marketing underwear for trans people, producing everything from form-shaping undergarments to funcional updates to lingerie.
- All is Fair in Love and Wear: This Kansas-based company, founded by artist Peregrine Honig along with Miranda and Laura Treas, recently completed a successful Kickstarter campaign, and will soon sell a line of binders intended to be “comfortable, effective, and as attractive as the people who wear them.”
- Chrysalis: This company, founded by a transgender woman, makes undergarments that combine form and function, with high waists that help achieve an hourglass figure and an inner panel that allows trans women to successfully tuck and smooth out the groin area. Chrysalis quickly sold out of its initial run, and is already expanding its offerings.
- Bluestockings Boutique: Another recent addition to the trans underwear landscape, Bluestockings, a Boston-based company launched in April 2015, is a LGBTQIA+ inclusive boutique with trans-specific options.
- Origami Customs: Offers customizable items for people across the gender spectrum, including underwear that can accommodate a “stand-to-pee” device, which allows trans men to use urinals.
Even as more companies manufacture and market underwear specifically made for trans people, many members of the community are still concerned about price. Since members of the trans community are more likely to experience unemployment and income disparity, the idea of spending more than $50 on an essential undergarment keeps these products away from the people who need them most.
Fitting Into the LGBT Marketing Landscape
Since so many of the companies leading the way in marketing transgender underwear have been established within the past few years, it’s fair to say that this is a growing segment within the world of LGBT marketing. Hopefully, as more companies introduce stylish and functional undergarments to the market, prices will drop, giving more members of the trans community access to body-affirming clothing that allows for greater flexibility and freedom in gender expression.